The entry into force of Law 10/2025, of December 26, marks a turning point in how owners and agencies must communicate prices to the market. This is not a simple administrative change; it is a radical transformation of the principle of truthfulness in commercial real estate offers, requiring the disclosure of the real final price at all times.
At JAMM ESTATE, as specialists in the Benalmadena market, we understand that legal certainty is the most valuable asset in any transaction. As expert Jesús Prieto analyzes in this Idealista article on real estate advertising, the “hook price” is legally dead. It is no longer an aesthetic choice, but an immediate obligation to avoid consumer sanctions that can be extremely high.
The Legal Framework: Why Now?
The Law 10/2025 on Customer Service was created to guarantee total transparency in pre-contractual information. According to the full text of Law 10/2025 published in the BOE, companies must ensure that consumers receive truthful, effective, and complete information from the first advertising impact of the property.
This regulation reinforces the General Law for the Defense of Consumers and Users, but with a much stricter focus for the real estate sector in 2026: hiding that the buyer must pay brokerage fees is no longer a “sector custom,” but a violation of consumer regulations. The user must know the total cost of the operation without last-minute surprises.
Key Fragment of the Regulation
To comply with the rigor of current consumer inspections, we must refer to the spirit of the law in Article 4:
“The total advertised price must be the final payment that the consumer must satisfy for the acquisition of the good, indissolubly integrating all costs known in advance by the offeror, including management or brokerage fees if these are passed on to the buyer.”
Practical Case: Breakdown of a €200,000 Sale in Benalmadena
To illustrate the application of this law in our agency, let’s analyze a direct sale operation under strict compliance with national regulations and Decree 218/2005 of the Regional Government of Andalusia. Imagine a property with a market value of €200,000 where our fees (5% + VAT) are already included in the price.
Advertisement Structure under Law 10/2025
For the advertisement to be legally impeccable, the breakdown must be as follows:
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Header Price: €200,000 (Final Price).
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Fee Note: “The indicated sale price includes real estate brokerage fees (5% + VAT)”.
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Taxes and Expenses Mention: “The price does not include Notary fees, Land Registry fees, or applicable taxes (ITP at 7% in Andalusia)”.
Technical Operation Table
| Concept | Amount | Status in Advertisement |
| Net property price | €187,900 | Included |
| Real Estate Fees (5%+VAT) | €12,100 | Included (Mandatory Law 10/2025) |
| FINAL ADVERTISED PRICE | €200,000 | TOTAL TRANSPARENCY |
| ITP Andalusia (7%) | €14,000 | Informed (Not included) |
| Notary & Registry fees (approx.) | €2,000 | Informed (Not included) |
Owner FAQs regarding the New Legal Scenario
Is it mandatory to include my agency commission in the portal price?
Yes. If the fees are a cost that the agency has already agreed upon and knows, they must be added to the advertised price. Publishing a lower figure to attract clients and then adding the fees outside that price is a practice that Law 10/2025 penalizes as misleading advertising.
What risks do I take if my house advertisement does not comply with the law?
The biggest risk for the owner is legal insecurity. If a buyer signs a deposit agreement and subsequently proves that relevant information about the final price was hidden (such as agency fees), they could request the annulment of the contract citing a lack of transparency, which could lead to the return of double the deposit amount.
How do real estate portals detect these non-compliances?
Portals like Idealista are reinforcing their quality filters to ensure that published prices match market reality and current regulations. Advertisements that do not meet these transparency standards lose positioning and are exposed to being removed from the platforms.
Conclusion: Trust and Security at JAMM ESTATE
At JAMM ESTATE, we have adapted all our protocols to Law 10/2025 to guarantee that both buyers and sellers in Benalmadena operate in an environment of total security. Presenting a property at its real price, with all management costs integrated, is the only way to guarantee a successful transaction closure without legal setbacks.
Do you want to sell your property with the peace of mind of 100% legal compliance?
At JAMM ESTATE, we protect your transaction from the very first minute of advertising.
